Tag Archives: subjective values

How customers decide what to buy

It is human dreams and goals which provide the motive force for market processes. Economics depends, for its understanding of market processes, upon the alert purposefulness, the purposeful alertness, of human beings. In these processes the controlling principle is goal-motivated … Continue reading

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How money supports civilization

Who possesses much silver may be happy; Who possesses much barley may be glad; But he who has nothing at all may sleep. –¬† Sumerian Proverb¬† 2500 B. C. If you were going to pack a suitcase with things you … Continue reading

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